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Business Plan


If you are interested in taking your company public or raising finance, please submit a written business plan and full resumes (not single paragraph summaries) of key founders to: 
confidential@aacap.net

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 Submitting a Business Plan

 

If you are interested in obtaining funding, please submit a written business plan and full resumes (not single paragraph summaries) of key founders to: confidential@aacap.net

A business plan should contain the following information:

  • Investment Size and Structure Requested
  • Description of the Product or Service
  • Brief History of the Company
  • Business and Marketing Strategy
  • Analysis of the Market and the Competition
  • Full Resumes of Key Management (Highlighting Industry and Market Expertise)
  • Current Financial Statements and Projections

This document should be a working document for the company, used in long-term planning, and not simply a sales tool for fundraising. We prefer hard-copy business plans, as opposed to e-mail submissions. It may take up to three weeks for us to get back to you because we review all submissions that we receive.

We do not sign NDAs. We receive so many plans each week, that if we signed every NDA request, we would quickly be swamped with legal documents. Our reputation depends on our professionalism and our ability to maintain the trust of the entrepreneurs with whom we work. We will take care to keep your materials highly confidential. Should we be unable to offer you our services all your information will be destroyed and not stored in any way, electronic or otherwise.

Q: At what stage should an entrepreneur consider approaching a top-tier venture capital investor?
Q: What's the best way for an entrepreneur to make the initial approach to a venture capital investor?
Q: What do investors look for in a business plan?
Q: How seriously do investors take the business plan?
Q: Which sections of the business plan are the most interesting for investors?
Q: What should entrepreneurs consider when preparing an investor presentation?
 
Q: At what stage should an entrepreneur consider approaching a top-tier venture capital investor?

A: They should approach us immediately. We like to help a company from the very beginning. Some of the early business planning can be the most important to the company's long term success.

Q: What's the best way for an entrepreneur to make the initial approach to a venture capital investor?

A: Get us an executive summary as soon as possible. There is no need to come with an introduction. The business plan should be clear and concise. Every detail is not necessary. Full resumes should be included in the executive summary. A full discussion of competition is also very important to us. Entrepreneurs in technology companies must know their competition. Technology companies must constantly be aware of the competitive world around them.

Q: What do investors look for in a business plan?

A: A clear understanding of the business. How do you plan to make money? How much money is required? Why is your company unique? Why can it overcome much larger and better financed competition? What does the competition look like, both startup and large company competition? Who are the people in your team? What are their complete backgrounds? What is the company going to focus on?

Q: How seriously do investors take the business plan?

A: Very seriously. The business plan includes your business model, your team, your competition, all of which can be the difference between success and failure in business.

Q: Which sections of the business plan are the most interesting for investors?

A: The people are the most important. The business model is often very critical. The competition discussion is always important. We understand that the best people can overcome almost anything. We also believe that a large market, and large margins can be somewhat forgiving.

Q: What should entrepreneurs consider when preparing an investor presentation?

A: It should be thorough, and detailed, but very flexible. We often ask so many questions that entrepreneurs never get past their first slide. Prepare for anything. Start from the beginning. Some partners will not have read the plan before coming into the meeting. Also, be prepared to see the various partners move in and out of your presentation, where you may have to give the pitch multiple times. Remember we look at entrepreneurs as our partners. We recommend that the entrepreneurs go into our meetings thinking about becoming our partner.

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